Your listings never leave your own site
Good stock sits on your platform and is seen only by people already looking at your platform.
Marketplaces & classifieds
EnterpriseTurn every listing into a lead magnet.
Content Pulse takes the listings you already have and works them: social posts, video, and search visibility, every day, without adding a single job to your team's week.
How it flows
Your content → what travels → your channels → what it earned
The problem
Thousands of listings, and most of them go nowhere.
Every marketplace we talk to has the same six problems. None of them are content problems. They are all distribution problems.
Manual social posting is inconsistent
Someone posts when they have time. Most of your best listings never make it to social at all.
Low seller leads hurt retention
Sellers and agents leave when their listings do not generate enough enquiries.
Poor organic reach on social
Hand-made posts go out at the wrong time, in the wrong format, to the wrong audience.
Buyers cannot find the right listing
Search pages are thin, the long tail is invisible, and nothing is personalised.
You are paying for reach you should own
Paid budget keeps rising to cover traffic that organic and social should be bringing in for free.
How it works
Four steps, then it runs on its own.
You connect your listings once. After that the engine writes, builds, publishes and measures, and comes back with what worked.
- 01
Ingest
Connect your feed, your event bus or a scheduled file. We pull in every listing and keep it current.
- 02
Optimise
Each listing is written up, laid out and rendered as channel-ready creative in your brand, with the search markup that goes with it.
- 03
Distribute
Posts, carousels and video go out to Facebook, Instagram, LinkedIn and X on a set cadence, and listing pages are pushed to the search engines.
- 04
Analyse & improve
We read back reach, clicks and indexation, then feed that into which listings get amplified next.
What you can do
Three capabilities that change how your listings reach buyers.
Distribution, video and search. Each one runs off the same feed, so you set the inventory up once and all three benefit.
Multi-channel listing distribution
Publish property, auto and job listings to the social channels you own from one place. Images, carousels and captions are built per channel, sized per channel, and scheduled on the rhythm you set.
- Facebook, Instagram, LinkedIn and X
- Per-channel formats and sizes
- Cadence and timing you control
- Listing selection driven by performance signals
Automated video creation
Static listing content becomes narrated video. The engine assembles the photos, the key facts and the branding into a tour clip, then renders it vertical for feeds and reels.
- Built from the photos already in the feed
- Vertical and square renders
- Your colours, logo and type
- One clip per listing, refreshed as the listing changes
Search visibility
Get listings found faster and keep the long tail alive. IndexNow and sitemap orchestration tell the search engines the moment stock changes, and structured pages give buyers and AI search engines something worth quoting.
- IndexNow and real-time sitemaps
- Dynamic internal linking across listing, area and editorial pages
- Structured page enrichment and schema
- Summaries built for AI search results
The strategy library
Five themes, already running on real inventory.
Content Pulse ships a library of listing strategy themes already running for marketplaces in Spain, Colombia, Romania, Slovakia and Kenya. Each theme is a self-contained brief — audience, channels, cadence, creative format — that runs automatically on top of your inventory.
Fresh finds · Just listed · Hot picks
Property Spotlight
Always-on rotation of new and notable stock. Just-listed homes, weekly hot picks and round-ups. This is the bread-and-butter content that keeps the feed alive and pulls returning visitors back.
- Audience
- Active buyers, saved-search subscribers, returning visitors
- Channels
- Instagram · Facebook
- Cadence
- 2–3× daily, weighted to peak browsing hours
- Creative
- Theme cover plus 3–5 listing cards, rotated weekly
Luxury · Expat · Area deep dive
Lifestyle Collections
Premium stock framed against a lifestyle story: luxury homes, expat-friendly developments, area deep-dives and curated developer directories. Aimed at the buyers worth the most to you.
- Audience
- High-value buyers, investors, expats, lifestyle shoppers
- Channels
- Instagram · LinkedIn
- Cadence
- 1× daily, paired with editorial commentary
- Creative
- Theme cover, lifestyle imagery and listing detail cards
Neighbourhood guides · Educational
Trust Builders
Content that builds authority instead of pushing a sale. Neighbourhood guides, financing tips, market commentary and last-of-the-best reminders that keep you top of mind.
- Audience
- Early-stage researchers, returning users, brand awareness
- Channels
- LinkedIn · Facebook
- Cadence
- 3–5× weekly, evergreen library
- Creative
- Editorial cover, infographic and a supporting article
Image · Carousel · Infographic
Static Posts
The high-volume backbone. Every listing rendered as an image, a carousel and an infographic, sized for each channel automatically. This is the layer that fills the calendar and sends buyers back to listing pages.
- Audience
- Active browsers, scroll-feed engagement
- Channels
- Instagram · Facebook · LinkedIn · X
- Cadence
- High frequency, automated to fill the calendar
- Creative
- Image, carousel and infographic per listing
Vertical · Narrated · Per listing
Video Posts
Static listings turned into full tour videos with AI animation and generated voice, then published natively in the vertical format that outperforms everything else in a feed.
- Audience
- Feed-native browsers who watch before they click
- Channels
- Instagram · Facebook
- Cadence
- Daily long-tail rotation per listing
- Creative
- Narrated tour video, vertical format
Sample creative for these themes was produced for Finca Raiz in Colombia, Fotocasa in Spain, Findheim in Austria, PropertyCloud in Mauritius and My Home. The briefs are already in production.
Channel playbook
Four publishing channels, each handled in its own language.
We publish to Facebook, Instagram, LinkedIn and X. Same listing, four different builds — because a carousel that works on Instagram is not the post that works on LinkedIn.
Single images, carousels and vertical video. The highest-volume surface for listing creative and the best fit for lifestyle and luxury stock.
Round-ups, price changes and area collections. Still the widest reach for local buyers and the strongest click-through back to listing pages.
Editorial, market commentary and investor-facing collections. Where agents, developers and commercial buyers actually are.
X
Fast, short posts for new stock and price drops, with a clean link straight to the listing.
Search runs alongside social.
Alongside the four social channels, Search Surge works your own pages: new stock is pushed to the search engines as it lands, long-tail pages are generated from your inventory, and internal links are rebuilt so authority flows to the listings you want found.
Not every listing, the right listing.
A catalogue of 200,000 listings cannot all be posted. The engine scores stock on freshness, price movement, view velocity and margin, then picks what goes out today. Your commercial rules sit on top, so premium placements are never cannibalised.
Example output
What a generated long-tail page looks like.
Search Surge builds pages for the searches your listing pages cannot answer. Below is the shape of one: a real market write-up, a price table built from your own inventory, and internal links into the listings behind it.
Sample page
Flats for sale in Barrio del Centro
- Market overview — average sale price €410,000, about 8% above the wider Alicante average. Stock runs 70–160 m², averaging 110 m². Homes sell in 45–55 days.
- Why buy here — transport, schools, amenities and rental demand, written from the data in your feed.
- Types of flat — studios at 30–45 m², one-beds at 55–70 m², and so on up the range, each linking to live listings.
Prices by type
- Studios
- €165,000 · 38 m²
- 1-bed flats
- €245,000 · 62 m²
- 2-bed flats
- €335,000 · 95 m²
- 3-bed flats
- €465,000 · 128 m²
- Historic flats
- €525,000 · 142 m²
- Penthouses
- €780,000 · 195 m²
How you connect
Three paths into the engine.
The engine takes whatever you can send. Pick the route that matches your infrastructure — we write the adapter on our side.
Fastest
Option A · Event bus
Emit events as they happen.
Typical latency: Under 1 second
Your systems push listing.created, listing.updated and listing.deleted onto our bus. The engine reacts the moment the event lands, so new stock reaches search and social within minutes.
Good
- Freshest possible content; nothing goes stale
- Wins the race to the first Google impression
- No polling overhead
Trade-offs
- Needs some integration work on your side
- Your stack has to emit events, or we help you add it
Best for: Marketplaces where time to index matters, which is most of them.
Lowest lift
Option B · Data feed
Expose a feed. We poll it.
Typical latency: 15–60 minutes
Give us a URL that returns your current inventory in JSON, XML, RSS or CSV — whatever you already have. We write the adapter and poll on the cadence that suits your catalogue size.
Good
- Almost no new engineering; the feed usually exists already
- Format-flexible; we handle the transformation
- Ideal if you already run syndication feeds
Trade-offs
- Only as fresh as your feed refresh
- Weaker if you compete on time to index
Best for: Teams that want the most impact for the least integration effort.
Simplest
Option C · Scheduled file
Drop a file. We ingest it.
Typical latency: 1–24 hours
Drop a CSV, XLSX, JSON or Parquet to SFTP, S3 or GCS on your own schedule. We pick it up, diff it against the last version and ingest only what changed.
Good
- No live API surface to maintain
- Works with legacy stacks and warehouse exports
- Easiest way to start a pilot
Trade-offs
- Slowest of the three; latency matches your drop schedule
- Not suitable if you need listings indexed in minutes
Best for: Pilots, test deployments and smaller catalogues on older stacks.
Format does not matter. Whatever you can send, in whatever shape, we write the adapter. Your job ends at “here is our data.”
Pricing
Two modules. Priced per domain, per month.
Take one or take both. Prices are in US dollars, per domain, billed monthly.
Social Pulse
Always-on social marketing
$1,499/ month
AI creative and machine-learning listing selection, publishing to Facebook, Instagram, LinkedIn and X on the cadence you set.
- AI-built images, carousels and video
- ML-driven listing selection
- Strategy themes library
- Per-channel scheduling and reporting
Search Surge
Advanced SEO tooling
$1,499/ month
Get stock indexed fast and keep the long tail earning. IndexNow, dynamic internal linking, structured page enrichment and AI-search summaries.
- IndexNow and real-time sitemaps
- Dynamic internal linking
- Structured page enrichment
- AI-search summaries
Both modules
$2,998/ month
Social Pulse and Search Surge together, per domain. Social brings the audience in; search keeps them arriving after the campaign stops.
- One-off setup fee of $1,000.
- Multi-domain discounts apply.
- Billed monthly, per domain.
Results
What happened on a marketplace over six weeks.
One marketplace deployment, measured over six weeks from a 19% indexation baseline. These are historical outcomes, not forecasts or guarantees.
97%
Google indexation of new listings
99% on Bing over the same six-week window.
19% → 35%
Total catalogue coverage
Share of the catalogue indexed, measured from a 19% baseline.
5h → 1h
Time from listing to indexation
Median time from upload to being indexed.
+130%
Listing page traffic
Organic traffic up 34% across the same period.
Outcomes vary by source data, implementation, channel mix, cadence, market, and measurement window.
Next signal
Show us your feed. We will show you the first 90 days.
Send a sample of your listings and tell us which channels you own. We come back with the strategy, the cadence and the creative we would run.