Publishing is a solved problem.
Your editors, your workflow and your CMS get a story from a tip to a live page faster than ever. That part works. It is worth defending, and we do not touch it.
Content Pulse for publishers
Private betaEvery story you publish, everywhere your readers already are.
Content Pulse takes the articles, videos and updates you already produce and distributes them the moment they go live — for reach, discovery and reader loyalty. Your newsroom keeps writing and pressing publish. Nothing else changes.
How it flows
Your content → what travels → your channels → what it earned
The problem
Your CMS stops at publish.
There is no better place to press publish than the system you already have. But the next decade of audience is won after that moment — on social, and inside the AI answers that quote you. A CMS was never built to reach those surfaces. Nobody owns the last mile.
But the audience moved.
Direct traffic erodes. Referral traffic splits across a dozen platforms. AI answers repeat the work without sending the click. Every publisher feels the same squeeze: more places to be, no more people to do it.
Fewer clicks from search
AI overviews and featured snippets answer the question on the results page. The reader never arrives.
Less organic reach on social
The algorithms now favour creators and user posts. A publisher page reaches a fraction of its own followers.
Readers spread across apps
Your audience is split over a dozen platforms, and each one wants the story in a different shape.
Stories go stale in hours
An article gets one burst of attention on the day it lands. After that it stops working, even when it is still good.
Someone else owns the reach
When the platforms own the audience, they own the data and the money that follows it.
Publishing and analytics never meet
The numbers arrive in a different tool, days later, so nothing you learn reaches the next story.
What it does
Distribution is the start. The loop is the value.
Because Content Pulse sends every story out, it can see how each one performs out in the world — by category, format and angle — and bring that back to the people deciding what to write next. Five steps, running continuously.
- 01
Publish
Your newsroom publishes in your CMS exactly as it does today. Nothing about the editorial workflow changes.
- 02
Distribute
Every eligible story becomes channel-native content and goes out on the channels you own, in each one's own format.
- 03
Measure
Each post is tracked by channel, category and format — the numbers a newsroom does not normally get to see.
- 04
Correlate
Off-site performance is matched to what happens on your own property, so reach can be read against revenue.
- 05
Advise
The desk gets told what actually converts, by channel and format, before the next story is assigned.
Today, editors commission on instinct.
Analytics tell them what already happened, on their own site, after the fact. What worked on Instagram never makes it back to the news desk.
With the loop, the desk knows what to make next.
Which categories, formats and angles land on which channel — said out loud at the point the next story is assigned, not in a monthly report.
Capabilities
Four things the newsroom never had time to build.
Every group below runs off the same connection, on the stories you are already publishing, without adding a job to anyone's day.
Social distribution
Every story, on every channel you own, in that channel's own language.
- One article becomes a feed post, a carousel or a video — shaped for where it lands.
- Captions written in each platform's register, not one caption pasted everywhere.
- A posting grid per channel, with a day and night rhythm that runs seven days a week.
- Breaking news jumps the queue the moment the article publishes.
Search and AI answers
Get indexed first, and get cited by the answer engines instead of paraphrased around.
- New articles submitted through IndexNow, so they are indexed in minutes rather than hours.
- Structured data and citation blocks written for AI retrievers, not just for search crawlers.
- News sitemaps and search feeds kept up to date without anyone maintaining them.
- Ongoing coverage linked into topic hubs that hold their ranking.
Video and rich media
Short-form video from the text you already wrote.
- Vertical video for the scrolling feeds and wide video for the players, from the same story.
- Multi-slide carousels for explainers, galleries and investigations.
- Quote cards, covers and edition posts for the surfaces where a still beats a clip.
- Named-journalist formats that build a byline, not an anonymous explainer account.
Intelligence
Measurement that reaches the news desk, not just a dashboard nobody opens.
- Every piece measured per channel, per category, per format.
- Post numbers and page or profile numbers reported separately, so nothing is double-counted.
- What travelled and what converted, fed back as commissioning guidance.
- One view across every brand and every locale you run.
Your brand
Your posts look like you, not like a template.
You choose how your posts are drawn, from nine looks. Pick one and you see it immediately in your own colours, your own logo and a real article of yours — not a stock preview. Every post from then on is rendered that way, and changing your mind is one choice, not a redesign.
Each look covers all four kinds of post — a single story, breaking news, a carousel cover and a carousel card — and each of those is drawn twice, square for the feed and taller where a taller frame reads better. That is 36 layouts behind every look, so nothing is stretched, cropped badly or left to chance.
Nine looks. 36 layouts. One choice.
- Full Bleed
- Framed Card
- Bold Banner
- Split Panel
- Broadsheet
- Minimal Frame
- Stacked Card
- Editorial
- Ticker
How you connect
Three ways in. WordPress is only the quickest.
Content Pulse reads what you publish. It never takes admin rights to your CMS or your social accounts, and it never becomes the place your editors have to work.
Available now
The WordPress plugin
Install the connector in wp-admin and you are connected. It provisions itself — there is no key to request and no ticket to raise. Every article you publish flows in the moment it goes live, and a one-click backfill brings the existing archive with it. No migration, no replatform, and no new daily tool for editors: the control centre lives inside WordPress.
Best fit: an editorial team with a WordPress administrator, an established article taxonomy, and owned social channels ready to connect.
See the WordPress appAssisted
Any other CMS, over the event bus
Content Pulse ingests over a generic event bus, not a WordPress-only pipe. If you publish somewhere else, your stack sends publish events to our endpoint and we build the mapping on our side. That work is scoped with you rather than self-serve — tell us about your publishing stack and we will tell you honestly what it takes.
Best fit: a custom or in-house CMS with a development team who can fire an event when a story goes live.
Talk about your CMSEnterprise
Structured feeds
We already run a streaming feed ingest at full-catalogue scale for structured sources. If your content reaches us as a feed rather than an event — a syndication feed, a content warehouse, a group-wide export — that path exists, and we will scope the connector with you.
Best fit: a publishing group or network that already produces a machine-readable feed of everything it publishes.
Scope a feed connectorWhere it publishes
Four channels, each done properly.
We would rather publish well to four channels you own than badly to twenty you do not. Each one gets creative in its own shape and a caption in its own voice.
Feed posts, carousels and link posts on an automated cadence, with breaking news able to interrupt the schedule.
Single images publish at 4:5 so the story takes up more of the screen, plus multi-slide carousels for longer reads.
A route to a business audience out of the newsroom you already run — business, politics and analysis coverage.
X
Instant posting as each article lands, for the surface where speed still decides who gets the story first.
Links carry clean campaign tags, so the sessions, and anything they lead to, show up in the analytics you already trust. Post performance and account performance are reported separately — they measure different things and should never be added together.
Historical outcomes
What this has done for publishers before.
Different brands, different countries, the same handful of moves every time: read what publishes, build creative for each channel, post on a schedule that never sleeps.
+35%
Instagram sessions
Blick, Switzerland. Three-hourly story automation on peak weekdays — sessions up 35% on 2% more posting.
+108%
Facebook sessions
Fakt, Poland. Automated posting every 20 minutes, generated captions, and breaking news that jumps the schedule.
80%+
New articles indexed
Komputer Świat, Poland. Instant URL submission to search, up from a 30–40% baseline.
+66%
Sessions from LinkedIn
Libertatea, Romania. Twice-daily posting on business and finance, with an evergreen fallback.
Outcomes vary by source data, implementation, channel mix, cadence, market, and measurement window.
Read the publisher case studiesPricing
Four packages, per publication.
Prices are in US dollars per month. Pay annually and the package price drops 20%; the annual figure below is what each month works out to.
Headline
$99
per month
$79.20 a month, billed annually
- 2 channels
- 3 posts per day, per channel
- 3 videos a week
14-day trial
Bulletin
$149
per month
$119.20 a month, billed annually
- 3 channels
- 6 posts per day, per channel
- 8 videos a week
Newsroom
$349
per month
$279.20 a month, billed annually
- 4 channels
- 10 posts per day, per channel
- 20 videos a week
Masthead
$499
per month
$399.20 a month, billed annually
- 4 channels
- 12 posts per day, per channel
- 40 videos a week
- Hands-on setup and priority support
If you need more than the package holds
On Headline or Bulletin, connect a further channel for $15 a month each, up to all four. Add another 10 videos a week for $79 a month. Add-ons are billed monthly at that rate whether the package is monthly or annual — the 20% annual discount applies to the package only. Everything else scales inside the package: the posting cap is per day, per channel, so a busier week does not cost more.
Next signal
Ready to get more out of every story?
Tell us what you publish, how much of it, and which channels you own. We will come back with the route in, the cadence we would run, and what the first 90 days look like.