Your products only reach people already on your store
A catalogue is a shop window with no street outside it. Good products sit on a page nobody is walking past.
Content Pulse for ecommerce
In developmentYour whole catalogue, working on social every day.
Content Pulse reads your Shopify products, builds branded social posts you approve, publishes them for you, and then tells you which posts brought shoppers who bought. The Shopify app is in development and we are choosing the first merchants to build it with.
How it flows
Your products → branded posts → your approval → sessions, orders, revenue
The problem
You have a catalogue. What you do not have is an audience for it.
Nothing here is a content problem. You already wrote the descriptions and shot the photos. The gap is everything that happens after a product goes live in the store.
Social posting happens when someone remembers
It is the job that slips. A busy week means the feed goes quiet, and the quiet weeks are the ones you notice in sales.
Paid acquisition keeps getting more expensive
Every year the same result costs more. Budget goes up to stand still, and margin is what pays for it.
Most of the catalogue is never posted at all
The same handful of hero products get shared over and over. The rest of the range is invisible outside search.
Off-the-shelf schedulers do not know your store
A generic scheduling tool has no idea what is in stock, what is discounted or what is new. Someone has to tell it, every time.
You cannot tell which post earned the sale
Likes and reach are easy to see. Whether a post brought a shopper who actually bought is the part nobody can answer.
How it works
Four steps, and only one of them is yours.
You install the app and choose a look. After that the work is done for you, and the only thing left on your desk is saying yes or no to what has been built.
- 01
Read the catalogue
Install the app and your products flow in — titles, descriptions, images, prices, variants, stock and collections — and stay current as you edit them.
- 02
Pick what goes out
Products are chosen for you from what the catalogue is doing: new arrivals, back in stock, price changes, what is selling and what has not been posted lately.
- 03
Build and approve
Each product is drawn as a branded post in the look you chose, with a caption to match. You see it before anyone else does and approve or reject it.
- 04
Publish and trace
Approved posts go out to your channels with clean campaign links, and the sessions, orders and revenue that follow come back to the post that caused them.
Today, posting is a chore with no feedback.
Somebody exports a photo, writes a caption, posts it, and then never finds out whether it did anything. So next week the same guesswork happens again.
With the app, the store does the posting.
Selection comes from your own catalogue, the creative comes out in your own brand, and the outcome comes back as sessions, orders and revenue against each post.
What you can do
Four things a scheduling tool cannot do for a store.
These are the parts that need to know your catalogue and live inside your store. Each one runs off the same install, so you set it up once.
Creative in your own brand
Your posts are drawn, not templated. You pick one look from nine, see it immediately in your own colours, your own logo and a real product of yours, and every post from then on is rendered that way.
- Nine looks: Full Bleed, Framed Card, Bold Banner, Split Panel, Broadsheet, Minimal Frame, Stacked Card, Editorial, Ticker
- Each look covers every kind of post — a single product, an announcement, a carousel cover and a carousel card
- Every one of those drawn twice, square for the feed and taller where a taller frame reads better
- Changing your mind is one choice, not a redesign
Nothing publishes without you
There is a human step in the middle on purpose. Posts are built and queued, and a person on your team decides what goes out. Automation does the work; you keep the judgement.
- Review the image and the caption together, exactly as they will appear
- Approve, reject or leave it in the queue
- A post that cannot be rendered properly is held back rather than published wrong
- Nobody needs design software or a social scheduler open
Revenue traced back to the post
This is the part a scheduling tool cannot do. Because the app sits inside your store, it can follow a shopper from the post they saw to the order they placed, and report the money against it.
- Every link carries a clean campaign tag, so the visit is identifiable in the analytics you already use
- Shopper sessions from your social posts, counted per channel
- Orders and revenue attributed when a social visit sits in the journey before the purchase
- Post performance and account performance reported separately — they measure different things
Video from what you already have
The product photos and copy in your catalogue are enough to build short-form video. No shoot, no editor, no brief — the same brand look, moving.
- Built from the images already on the product
- Vertical and square renders for the feeds that want each
- Your colours, your logo, your type
- Rebuilt when the product changes
Where it publishes
Four channels, each done properly.
Facebook, Instagram, LinkedIn and X. That is the list, and we would rather publish well to four channels you own than badly to twenty you do not. The same product is built differently for each one, because a carousel that works on Instagram is not the post that works on LinkedIn.
You connect the accounts you already run. Content Pulse posts to them; it never becomes the place your team has to work.
Facebook · Instagram · LinkedIn · X
Feed posts and carousels for new arrivals, collections and price changes, with a clean link straight to the product page.
Single images and multi-slide carousels, with the taller frame available so a product fills more of the screen.
A route to a business audience for brands that sell to companies as well as to shoppers.
X
Short, fast posts for drops, restocks and reductions, where speed is the whole point.
How you connect
One install. No feed to build, no developer to book.
For a Shopify store there is only one route in, and it is the simple one. There is no WooCommerce app and no Etsy app — if that is where you sell, we would rather tell you now than pretend.
In development
Install the Shopify app and your catalogue is connected.
You approve the app from Shopify the same way you approve any other, and your products are read from there — no export, no spreadsheet, no separate feed to keep in step. Editing a product in Shopify is all it takes to update what Content Pulse sees, and connecting your social accounts is a few clicks in the app.
Best fit: a store with a real range of products, social accounts you already own, and one person who can spend a few minutes a day approving what goes out.
Ask about the first cohortWhere the app is, honestly.
The catalogue read, the product selection, the branded creative, the approval queue and the publishing all exist and run. What is still ahead is the App Store listing and a production setup ready for merchants who are not us. We are not going to describe that as live.
So there are no merchant results on this page, and no numbers borrowed from anywhere else. When there is something measured on a real store, it will say whose store it was.
What we want from a first cohort: your catalogue, your channels, and honest feedback on the queue.
Pricing
Four packages, per store.
This is the pricing the ecommerce app will launch on — the same four packages as the publisher product, because it is the same engine underneath. Prices are in US dollars per month. Pay annually and the package price comes down; the second figure is what each month works out to. Nothing is on sale yet, so nobody is being asked to buy today.
Headline
$99
per month
$79.20 a month, billed annually
- 2 channels
- 3 posts per day, per channel
- 3 videos a week
14-day trial
Bulletin
$149
per month
$119.20 a month, billed annually
- 3 channels
- 6 posts per day, per channel
- 8 videos a week
Newsroom
$349
per month
$279.20 a month, billed annually
- 4 channels
- 10 posts per day, per channel
- 20 videos a week
Masthead
$499
per month
$399.20 a month, billed annually
- 4 channels
- 12 posts per day, per channel
- 40 videos a week
- Hands-on setup and priority support
If you need more than the package holds
On Headline or Bulletin, connect a further channel for $15 a month each, up to all four. Add another ten videos a week for $79 a month. Add-ons are billed monthly at that rate whether the package itself is monthly or annual — the annual saving applies to the package only. Everything else scales inside the package: the posting cap is per day, per channel, so a busier week does not cost more.
Next signal
Want your catalogue in the first cohort?
Tell us what you sell, how big the range is, which social accounts you already run, and who would approve the posts. We will come back with what the app can do for a store like yours and when we can have you on it.